The creativity of the promotional products industry
was highlighted at the annual awards dinner
of the Promotional Products Association of New Zealand.
Winners included such novel ideas as:
-
Fruit flavoured tongue depressors, to promote Smith Kline and Beecham medical
products
-
A miniature filing cabinet for business cards to promote Hollands Office
Furniture
-
A Bank of New Zealand rural finance promotion that was delivered with a
fence post attached
Scottish Pacific Business Finance is one of the major sponsors of the awards
dinner.
“We work with a number of promotional product companies in New Zealand
and Australia, so
we're very aware of the contribution that this industry makes to marketing
and brand-building
throughout the economy,” said Scottish Pacific New Zealand Director,
Dave Cooper.
“We're delighted to sponsor the annual PPANZ awards because they are
a showcase for the
innovation and creativity that drives the promotional products industry,”
said Dave. |